Sustainability | 13 Jul, 2021

What Exactly is Clean Beauty?

by Lee Phillips

If you’re following along with pop-culture, there is a 100% chance you have heard the term “clean beauty.” The thing is, the phrase can be a bit confusing, as it means a lot of different things to different people. In a nutshell, the clean beauty movement entails curating your beauty routine with products that aren’t going to harm you, animals, or the environment. This wide-open definition might be explained by the term’s past. Since 1970, when CoverGirl first introduced the term in a “clean makeup campaign, to the launch of beauty line, Ren, which means “clean” in 2001, the term has blossomed into the beauty industry alongside a growing wellness movement and taken many shapes and forms. It’s gained a whole lot of popularity, too. According to Harper’s BAZAAR poll of over 1,000 women, (HB article) nearly 50 percent of women are using clean beauty products. We’ve come a long way from putting lye in our soap, and lead in our mascara! 

In America, the use of the term clean beauty is unregulated by the FDA, meaning it’s super important for consumers to understand the many different types. It also means that it’s up to companies to curate responsible and authentic clean beauty, and educate their community on the process. Below are three key clean beauty terms and what they mean to us. 

Natural Beauty 

While all terms correlated to clean beauty align with a sense of “do no harm,” each term has a different emphasis. Stemming from the original use of CoverGirls’s clean beauty campaign, which promoted a natural makeup look, “natural beauty,” refers to products whose ingredients are natural, not synthetic, as well as to the finished look. 

Natural ingredients for a natural look, could essentially be the slogan for our curated clean beauty line, RMS Beauty. When the founder Rose-Marie began to experience health issues, she discovered that some of the toxic chemicals and heavy metals in her system were also found in today’s beauty products. Through her own healing journey, Rose-Marie realized she wanted to help other women claim their right to healthy, clean beauty, and so RMS was born.  With everything from lip liner and lipstick, to body oil and mascara, there’s nothing in your beauty routine that can’t be swapped for a natural RMS option. 

Cruelty Free Beauty

When it comes to cruelty free, it’s all about vegan and vegetarian products. While these are often also better for us, the focus is on the ethical production and sourcing of the product. Vegan means that no animal products like wax or gelatin are used. While some products choose alternatives, there are plenty of products that opt out of formulas that rely on animal products all together!  Kindly Restore is an overnight treatment that regenerates your skin while deeply nourishing, repairing, and hydrating the skin. Each vegan and cruelty free ingredient works together to help repair the skin barrier and calm inflammation. It is suitable for all skin types, especially sensitive skin! 

Non-toxic Beauty

When you see the term non-toxic, this is signaling the absence of certain chemicals that have been deemed unsafe. The list is long, but a few of the common ones are parabens, synthetic fragrances, and oxybenzone. With non-toxic products, you can switch out previously chemically laden routines with those with safer ingredients. For example, prescription sleeping pills can be habit inducing and come with a long list of side effects, but ZZZZ’s Nootropics uses magnesium, zinc, and calming amino acids to promote healthy sleep. While ordinary cough syrup can contain codeine or Dextromethorphan, B.Soothed enlists buckwheat honey, elderberry and more to boost your immune system. 

And because clean beauty means non-harmful to the environment and animals, the oxybenzone in our sunscreen is definitely something we should be swapping. This ingredient in chemical sunscreen is known to lead to coral degradation when it washes off your skin in the water. Solara’s sunscreen products don’t contain any oxybenzone, and instead make use of safe minerals like titanium dioxide and zinc oxide to reflect harmful sun rays. Make the swap!